In October 2019, executive director Jeff Siembieda, left, and ESPN Events’ Clint Overby, right, pose with Dreamhouse CEO Eric Martinez during a news conference announcing the name change to the Dreamhouse New Mexico Bowl. A year later, the game is again without a title sponsor and isn’t even in New Mexico.
By Mark Smith
Editor in Chief
What’s in a name?
For the Frisco, err, New Mexico Bowl, not much.
For the second straight year the New Mexico Bowl is having some issues living up to something seemingly simple.
This year’s edition of the ESPN Events-owned game, which has been played at University Stadium in Albuquerque since its inception in 2006, has moved to Frisco, Texas for next month’s contest.
On Tuesday, ESPN Events’ Anna Negron provided Enchantment Sports the following statement:
“Due to current state guidelines in New Mexico regarding intercollegiate athletics and travel, the 2020 New Mexico Bowl will be staged in Frisco, Texas, at Toyota Stadium, on Thursday, Dec. 24, at 3:30 p.m. ET.”
Last year, the game was renamed the Dreamhouse New Mexico Bowl in October.
Weeks later, after an Enchantment Sports investigative series exposed Dreamhouse CEO Eric Martinez as an alleged scam artist — a series that gained national exposure — ESPN Events dropped Martinez and Dreamhouse and renamed the game the New Mexico Bowl.
The game has been without a title sponsor since Gildan ended its relationship with it after 2017.
The game’s executive director Jeff Siembieda didn’t return a request for a statement on Tuesday.
The game has tie-ins with Conference USA and the Mountain West.